What is Salesforce Loyalty Management?

Loyalty Management (LM) is one of the latest Salesforce Products. It’s built on Core and is meant to be an “end-to-end loyalty platform”.

Why and how we created Countdowns for Salesforce Marketing Cloud?

Calendarz, our SFMC app allowing you to easily create events and drag-and-drop "Add-to-Calendar" links in emails. It now has a countdown too!

Marketing Cloud apps BFCM Release!

Summer is over. Some are still recovering from Oktoberfest. But we've been busy. Conversions are demanded... How can we help?

Salesforce "Wow Your Customers" at CNX22

Main takeaways from Salesforce Connections 2022

Cezium went to Salesforce Connections in Chicago, and came back to share with you the main takeaways from the CNX22!

Cezium will be at Connections in Chicago on June 8–9!

Top sessions from Salesforce Connections 2022

When in Chicago on June 8th & 9th, you have to go to Salesforce Connections. Cezium found a few sessions to attend to optimize your Marketing Cloud solution!

SalesWings lead scoring solution for SFMC

Implement Lead Scoring in Salesforce Marketing Cloud with No Codi...

It is more important than ever for companies to deliver timely and highly personalized interactions. Yet Salesforce Marketing Cloud is missing a proper lead scoring solution...

Alltricks' marketing life with coupons

Alltricks’ marketing life with coupons

Benoît, from Alltricks, told us about their current martech stack and how they use coupon codes in their marketing strategy.

Focus on WhatsApp in Marketing Cloud

WhatsApp in Marketing Cloud

Salesforce Marketing Cloud release announced the ability to send messages to customers via WhatsApp using the Chat Messaging feature

5 types of coupon and how to use them

5 coupon emails and when to use them?

Everyone loves a good deal of course… but the way you incorporate coupons in your marketing strategy should be studied thoroughly.

How to build the perfect coupon email

How to build the perfect coupon email

According to a study, emails containing coupons see a 48% increase in revenue per email. Find out how to add coupons to your email marketing!

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