08 Apr
WhatsApp in Marketing Cloud
Salesforce Marketing Cloud release announced the ability to send messages to customers via WhatsApp using the Chat Messaging feature
03 Mar
5 coupon emails and when to use them?
Everyone loves a good deal of course… but the way you incorporate coupons in your marketing strategy should be studied thoroughly.
24 Feb
How to build the perfect coupon email
According to a study, emails containing coupons see a 48% increase in revenue per email. Find out how to add coupons to your email marketing!
18 Jan
Let’s talk about Mobile Wallet Marketing
Lately we are talking even more about the mobile wallet marketing. But what is this and how is it affecting marketers?
15 Dec
Ask a pro: SFMC Package Manager
How do you optimize your Salesforce Marketing Cloud multi-BUs projects? At CEZIUM we use the Package Manager.
08 Dec
CEZIUM : la start-up qui verticalise le marketing sur Salesforce
Interview avec Mounir Nejjai, l’un des trois fondateurs de cezium, qui évoque lors de cet entretien les forces en présence de l’entreprise.
31 Aug
Ask a pro: Changes for Apple Mail
With iOS 15 Apple will offer an option, which can be enabled, called Mail Privacy Protection in the Mail app.
27 Jul
Ask a pro: Datorama Reports
The January 2021 release announced a new way to analyze your data in Marketing Cloud: Datorama Reports.
09 Jul
Ask a pro: Interaction Studio ‘Genesys’
From its genesis to its positioning in the Salesforce ecosystem, you will know everything about Interaction Studio.
26 Jun
Email Builder: Content Builder vs Dartagnan
Cezium compares the capabilities of Salesforce Marketing Cloud's Content Builder module with the now renowned Dartagnan tool.
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