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It is more important than ever for companies to deliver timely and highly personalized interactions. Yet Salesforce Marketing Cloud is missing a proper lead scoring solution...
Salesforce Marketing Cloud release announced the ability to send messages to customers via WhatsApp using the Chat Messaging feature
Everyone loves a good deal of course… but the way you incorporate coupons in your marketing strategy should be studied thoroughly.
According to a study, emails containing coupons see a 48% increase in revenue per email. Find out how to add coupons to your email marketing!
Lately we are talking even more about the mobile wallet marketing. But what is this and how is it affecting marketers?
How do you optimize your Salesforce Marketing Cloud multi-BUs projects? At CEZIUM we use the Package Manager.
Interview avec Mounir Nejjai, l’un des trois fondateurs de cezium, qui évoque lors de cet entretien les forces en présence de l’entreprise.
With iOS 15 Apple will offer an option, which can be enabled, called Mail Privacy Protection in the Mail app.
The January 2021 release announced a new way to analyze your data in Marketing Cloud: Datorama Reports.
From its genesis to its positioning in the Salesforce ecosystem, you will know everything about Interaction Studio.
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