In today’s digital world, messaging apps like WhatsApp have become an essential part of our daily lives.
For businesses, this presents a unique opportunity to engage with their customers on a channel that they already use and prefer. With Salesforce Marketing Cloud’s latest release, brands can now leverage the power of WhatsApp as a messaging channel to communicate with their customers at scale.
Whether it’s to send personalized messages, provide customer support, or drive sales, WhatsApp can help businesses connect with their customers more conveniently and efficiently.
The way we see it, there are 3 high priority use cases to address when it comes to using WhatsApp as a brand:
Customer Service: Businesses can use WhatsApp to provide customer service and support, allowing customers to ask questions, report issues, and get help in real-time.
And each one of these use cases could use coupon codes.
In this post, we’ll see:
There are 3 main reasons for that:
WhatsApp allows for two-way communication between brands and customers, making it a conversational channel. This means that customers can easily ask questions or provide feedback about the coupon or product, and brands can respond in real time. This conversational aspect of WhatsApp can help build trust and establish a more personal connection with customers.
WhatsApp makes it easy for customers to redeem the coupon codes they receive. They can simply show the code to the cashier or enter it into an online shopping cart to receive the discount. This convenience can lead to increased sales for the brand and a positive customer experience for the recipient.
However, creating a successful journey in Salesforce Marketing Cloud using WhatsApp messaging and coupon codes requires careful planning and execution.
From segmenting your audience to monitoring your performance, if you want to create a messaging strategy that resonates with your customers and drives results, you should follow these tips!
Segment your audience based on their preferences, behavior, demographics, and location. This will help you tailor your messaging and coupon codes to each group.
Plan your messaging and ensure it’s personalized, relevant, and engaging. Use emojis, images, and videos to make your messages more visually appealing and engaging.
This will help you automate your messaging and save time.
Use coupon codes to incentivize your customers and drive sales. Create unique and memorable coupon codes that are easy to use and redeem.
Monitor your performance metrics such as open rates, click-through rates, conversion rates, and ROI. Use this data to optimize your messaging and coupon codes to improve your campaign’s performance.
Test different messaging and coupon codes to see what works best for your audience. Use A/B testing to compare the performance of different variations and optimize your campaign accordingly.
Follow WhatsApp guidelines and best practices to avoid any violations and ensure your messages are delivered successfully.
Now if you want to send Unique Coupon Codes in Emails using Salesforce Marketing Cloud, you’d have to use an automation to import Codes, a Data Extension to store them, AmpScript (and particularly Claimrow function) to attribute them… but we’re not in Content Builder.
Fortunately, with VoucherZ, it is simple, quick,and scalable.
No Automation. No coding. Just Copy/Paste.
Remember to follow the best practices when sending messages on WhatsApp, such as obtaining consent and providing an opt-out option.
This partnership with Salesforce is exciting and we can’t wait to have further features. When it comes to Coupon Codes, we are limited to Text format in WhatsApp Templates for now but wouldn’t it be great if we could send QR Code? Easiest format for redemption.
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