Integrations

Connect everything

Discover all available integrations for Cezium Ads — connect your data sources and activate audiences on every major ad platform. New destinations added automatically at no extra cost.

Data Extension selection screen
Source

Data Extensions

Your SFMC Data Extensions connect directly to Cezium Ads — no export, no middleware, no manual file handling. Cezium Ads search engine helps you find any data extension in seconds.

Auto-discovery — No need to copy folder paths or remember DE names. Cezium Ads lists every available Data Extension in your BU.

Multi-BU ready
— Working across Business Units? Select DEs from any BU and allocate audience volumes independently.

‍Multi-destination — One DE can feed audiences to multiple ad platforms simultaneously. No duplication, no separate setup per channel.

‍PII hashed at source — Customer data is hashed inside SFMC before it leaves. Ad platforms only receive encrypted match keys.

Source

Journeys Audiences

Cezium Ads unlocks what Ad Studio never allowed: full flexibility over which audiences go where, regardless of which Journey created them.

No Journey lock-in — In Ad Studio, an audience belongs to the Journey that created it. In Cezium Ads, any active audience can be pushed to any platform from any Journey.

‍Add and remove freely — Attach an audience to a new Journey or remove it from an existing one — without rebuilding anything.

‍Works alongside existing Journeys — Cezium Ads reads your active Journey audiences. No need to duplicate or reconfigure your current automation setup.

‍Same security model — PII is hashed inside SFMC before leaving, just like with Data Extensions. Zero data stored.

Source

Data Cloud & more

We're expanding the sources Cezium Ads can read from — starting with Data Cloud.

Data Cloud (on roadmap) — Use Data Cloud segments as audience sources and push them to any of the 9 supported ad platforms, directly from Cezium Ads.

‍More sources to come — Our roadmap is shaped by what our clients need. Every new source we add becomes available to all plans at no extra cost.

‍Need something specific? — If your audience data lives somewhere we don't support yet, let's talk. We've built custom integrations before — it's how Cezium Ads started.

All destinations

Search and filter every platform you can push SFMC audiences to. New destinations are added at no extra cost.

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Meta Ads

Social

Push SFMC audiences to Facebook and Instagram Custom Audiences. PII is hashed inside SFMC before it leaves — Meta receives only encrypted match keys.

Google Ads

Search & Display

Sync Data Extensions to Google Customer Match across Search, YouTube, Gmail, and Display — refreshed automatically from Marketing Cloud.

TikTok Ads

Social

Activate SFMC segments as TikTok Custom Audiences for lookalikes and retargeting — a destination Ad Studio never had.

X Ads

Social

Send Marketing Cloud audiences to X Custom Audiences for targeting and exclusion lists, with hashed identifiers end to end.

Snapchat Ads

Social

Push SFMC segments to Snap Audience Match. Reach younger audiences with real-time audience refresh and no CSV exports.

Pinterest Ads

Social

Sync customer lists to Pinterest for retargeting and actalike audiences, straight from Marketing Cloud or Data Cloud.

LINE Ads

Messaging

Activate audiences on LINE — essential reach in Japan, Taiwan, and Thailand. Another destination Ad Studio never supported.

LinkedIn Ads

Professional

Push SFMC contacts to LinkedIn Matched Audiences for B2B account and contact targeting — no manual list uploads.

Amazon Ads

Retail Media

Sync audiences to Amazon Ads for sponsored and DSP campaigns, connecting your CRM data to retail media.

ChatGPT

AI

Sync SFMC audiences to ChatGPT Ads for targeting inside conversational AI — a brand-new channel Ad Studio never supported.

FAQ

Common questions about connecting your data sources and activating campaigns.

How does Cezium Ads connect to my SFMC instance?

Cezium Ads is installed as a managed package via the Salesforce AppExchange. It connects directly to your SFMC instance using OAuth with frequently rotated secret keys. No middleware, no third-party data pipeline, no external storage.

Is my customer data stored outside SFMC?

No. Cezium Ads stores zero customer data. PII is hashed inside your SFMC environment before it leaves. Ad platforms only receive encrypted match keys — nothing identifiable ever passes through or is retained by Cezium.

Can I use audiences from both Data Extensions and Journeys?

Yes. Cezium Ads supports multi-source audiences. You can push audiences built from Data Extensions, from Journey activities, or combine both — and send them to any of the 9 supported platforms.

What happens when you add a new ad platform destination?

You get it automatically, at no extra cost. Every new destination we add becomes available in your account as part of your existing plan. No upgrade, no add-on, no new contract.

Do I need to set up each platform integration separately?

Each ad platform requires a one-time OAuth connection from within Cezium Ads. You authenticate with your ad account credentials, and the platform is ready to receive audiences. Setup typically takes minutes per platform.

Need more help?

Our support team knows integrations inside and out.

Ready to connect?

Get your integrations set up in minutes with help from our team.

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