In today’s digital world, messaging apps like WhatsApp have become an essential part of our daily lives.

For businesses, this presents a unique opportunity to engage with their customers on a channel that they already use and prefer. With Salesforce Marketing Cloud’s latest release, brands can now leverage the power of WhatsApp as a messaging channel to communicate with their customers at scale.

Whether it’s to send personalized messages, provide customer support, or drive sales, WhatsApp can help businesses connect with their customers more conveniently and efficiently.

The way we see it, there are 3 high priority use cases to address when it comes to using WhatsApp as a brand:

  • Customer Service: Businesses can use WhatsApp to provide customer service and support, allowing customers to ask questions, report issues, and get help in real-time.

  • Sales & Promotions: WhatsApp can be used to send promotional messages, product updates, and offers to customers, helping businesses drive sales and increase revenue.
  • Notifications & Alerts: WhatsApp can be used to send notifications and alerts to customers about their orders, deliveries, appointments, and more.

And each one of these use cases could use coupon codes.

In this post, we’ll see:

  • Why you should consider sending unique coupon codes through WhatsApp?
  • Some tips to create performing journeys using WhatsApp Messaging and Coupon codes.
  • How you can leverage VoucherZ to insert and attribute unique coupon codes through WhatsApp messages.

Why should you consider coupon codes through WhatsApp?

There are 3 main reasons for that:

High open and engagement rates

WhatsApp messages have incredibly high open and engagement rates compared to other communication channels. According to a survey, 98% of WhatsApp messages are opened and read within the first 5 minutes of receiving them. This means that customers are more likely to see and engage with the coupon code that the brand sends through WhatsApp than through other channels, such as email or social media.

Conversational Marketing

WhatsApp allows for two-way communication between brands and customers, making it a conversational channel. This means that customers can easily ask questions or provide feedback about the coupon or product, and brands can respond in real time. This conversational aspect of WhatsApp can help build trust and establish a more personal connection with customers.

Easy and convenient redemption

WhatsApp makes it easy for customers to redeem the coupon codes they receive. They can simply show the code to the cashier or enter it into an online shopping cart to receive the discount. This convenience can lead to increased sales for the brand and a positive customer experience for the recipient.

However, creating a successful journey in Salesforce Marketing Cloud using WhatsApp messaging and coupon codes requires careful planning and execution.

Tips for a performing journey

From segmenting your audience to monitoring your performance, if you want to create a messaging strategy that resonates with your customers and drives results, you should follow these tips!

Segment your audience

Segment your audience based on their preferences, behavior, demographics, and location. This will help you tailor your messaging and coupon codes to each group.

Plan your messaging

Plan your messaging and ensure it’s personalized, relevant, and engaging. Use emojis, images, and videos to make your messages more visually appealing and engaging.

Use Validated and Personalized WhatsApp Template Messages

This will help you automate your messaging and save time.

Use coupon codes

Use coupon codes to incentivize your customers and drive sales. Create unique and memorable coupon codes that are easy to use and redeem.

Monitor your performance

Monitor your performance metrics such as open rates, click-through rates, conversion rates, and ROI. Use this data to optimize your messaging and coupon codes to improve your campaign’s performance.

Test and optimize

Test different messaging and coupon codes to see what works best for your audience. Use A/B testing to compare the performance of different variations and optimize your campaign accordingly.

Follow WhatsApp guidelines

Follow WhatsApp guidelines and best practices to avoid any violations and ensure your messages are delivered successfully.

Now if you want to send Unique Coupon Codes in Emails using Salesforce Marketing Cloud, you’d have to use an automation to import Codes, a Data Extension to store them, AmpScript (and particularly Claimrow function) to attribute them… but we’re not in Content Builder.

Fortunately, with VoucherZ, it is simple, quick,and scalable.

How to do it using SFMC and VoucherZ:

  1. Generate Coupon Codes using VoucherZ
    • Go to VoucherZ app through the Appexchange Menu in SFMC
    • Click the “Add VoucherZ” button

Cezium's app Voucherz with a pool for unique coupon codes

    • Create your pool: Name, # codes, rules
  1. Create a WhatsApp Template: Salesforce Help
  2. Add your coupon codes in your WhatsApp Template:
    • In Content Builder, go to Cezium Vouchers folder;
    • Edit the Code Snippet named by your pool

Snippet for the unique coupon codes in Salesforce Marketing Cloud

    • Copy the last line of AmpScript code: it will look like this
    • Paste the AmpScript code in your WhatsApp Template.

You’re done.

No Automation. No coding. Just Copy/Paste.

Closing words

Remember to follow the best practices when sending messages on WhatsApp, such as obtaining consent and providing an opt-out option.

This partnership with Salesforce is exciting and we can’t wait to have further features. When it comes to Coupon Codes, we are limited to Text format in WhatsApp Templates for now but wouldn’t it be great if we could send QR Code? Easiest format for redemption.

Start sending unique coupon codes in Marketing Cloud with VoucherZ:

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