22 Jul
Connections is Salesforce’s digital marketing and commerce event of the year – the go-to conference for Salesforce marketers.
Cezium went to #CNX22 and came back with the main takeaways from this event!
The theme was to “Wow”: your customers, with moments, relationships, and innovation… which is a summary of what we bring you here.
New CDP Partnerships announced
Twelve new AppExchange partnerships completed Salesforce’s Data Cloud (formerly Customer Data Platform): Annalect, Acxiom, Criteo, LiveRamp, MediaMath, MetaRouter, Neustar, Nine Digital, Streamlytics, The Trade Desk, Yahoo, WPP Resolve. They are all new privacy-safe apps for customer profile enrichment and advertising activation in the CDP.
Along with a Google Ads integration that automates first-party data with Salesforce CDP.
New Commerce Cloud Partnership announced with TikTok
The big news for Commerce Cloud as Salesforce is partnering with TikTok, brands using the eCommerce tool from Salesforce will be able to engage with their TikTok community!
Thanks to a new integration, there will be automated smart product feeds and catalogue-focused advertising solutions with a one-click setup.
NFT Cloud announced
In today’s world, which is a Web 3.0 world, non-fungible tokens are in! And just like that, NFT Cloud was born.
Brands will be able to mint, manage and sell NFTs with their own Salesforce Customer 360 Platform. Your brand is about to reach unexpected digital worlds!
Salesforce Commerce Cloud marketplace announced
Marketplaces are everywhere, so it is obvious to also have a marketplace solution in Commerce Cloud.
It is now possible to quickly create, manage, and scale a marketplace. The brand’s catalogue range will be extended with products from other companies to reach new buyers.
Great moment for marketers
As the theme was to “wow”, you can also read the full list of feature releases announced on Salesforce!
Marketers and partners alike were able to share their #WowMoments from CNX, take a look!
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