Connections is Salesforce’s digital marketing and commerce event of the year – the go-to conference for Salesforce marketers.
Cezium went to #CNX22 and came back with the main takeaways from this event!
The theme was to “Wow”: your customers, with moments, with relationships, with innovation… which is a summary of what we bring you here.
12 new AppExchange partnerships happened to complete Salesforce’s Customer Data Platform: Annalect, Acxiom, Criteo, LiveRamp, MediaMath, MetaRouter, Neustar, Nine Digital, Streamlytics, The Trade Desk, Yahoo, and WPP Resolve. They are all new privacy-safe apps for customer profile enrichment and advertising activation in the CDP.
Along with a Google Ads integration that automates first-party data with Salesforce CDP.
Thanks to a new integration, there will be automated smart product feeds and catalog-focused advertising solutions with one-click setup.
Marketplace are everywhere, so it is obvious to also have a marketplace solution in Commerce Cloud.
It is now possible to quickly create, manage, and scale a marketplace. The brand’s catalog range will be extended with products from other companies to reach new buyers.
As the theme was to “wow”, you can also read the full list of feature releases announced on Salesforce!
Marketers and partners alike were able to share their #WowMoments from CNX, take a look!
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