Who are you? I’m Benoît, 31, and I’ve been working with Alltricks for 5 years now. At first as CRM Manager, responsible for Newsletters, Website commercial animation and transactional emails / journeys. Recently I extended my scope to e-merchandising.
Salesforce Marketing Cloud, Tinyclues and Voucherz have been “live” for 18 months now.
There are different use cases that we address using coupons.
Well, mainly 2 things:
Dealing with codes across an organization can quickly get messy if you create too much of them. So first, work on your segments and be precise.
Second thing to keep in mind is, as always in marketing I shall say, to test everything: coupons? Gift cards? Amount of money? Percentage? If you want to be successful, you must test what you are doing.
We’re planning to use Mobile Wallets to be able to use coupon codes in-store. Kind of the missing piece of the puzzle.
Do you also want to use coupon codes in your Salesforce Marketing Cloud? Start a free trial of VoucherZ now:
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