Cezium will be at Connections in Chicago on June 8–9!

Connections is Salesforce’s digital marketing and commerce event of the year – the go-to conference for Salesforce marketers.

When in Chicago on June 8th & 9th, you have to go to Salesforce Connections. This is the way.

Good thing cezium is going to be there next week, here are our top sessions to attend to optimize your marketing, your data and your Marketing Cloud solution!

Retail & Hospitality sessions

đź“… Wednesday, Jun 8
đź•‘ 1:30 PM - 2:10 PM CDT
đź§­ Room W183a

Enable personalized experiences with three key steps: Identify existing vs. desired state using a maturity model, establish a data and identity foundation, build incrementally using product thinking.

đź“… Wednesday, Jun 8
đź•‘ 3:00 PM - 3:20 PM CDT
đź§­ Lake Michigan Theater

Harness the energy of a big event to grow your email subscribers. This session will show you how to build an acquisition campaign around a big moment and how to connect the customer experience.

Retail-specific sessions

đź“… Wednesday, Jun 8
đź•‘ 1:00 PM - 1:45 PM CDT
đź§­ Keynote Room

The main event for marketers. Learn how to make the wow moments that build trust and loyalty in this close-up on Marketing Cloud’s latest product innovations.

đź“… Wednesday, Jun 8
đź•‘ 2:00 PM - 2:40 PM CDT
đź§­ Room W183b

Marketers face pressure to deliver the optimal customer experience at every touchpoint. Learn to map engagements that personalize and automate messaging to orchestrate the best experience.

đź“… Wednesday, Jun 8
đź•‘ 4:30 PM - 5:10 PM CDT
đź§­ Room W183a

Marketers need data and analytics to foster customer relationships and drive growth. Learn how to build a data strategy, optimize results, and maximize spend and ROI with intelligence.

Do more with your data

đź“… Wednesday, Jun 8
đź•‘ 11:30 AM - 11:50 AM CDT
đź§­ Lake Michigan Theater

First-party data is more important that ever. They will talk ad strategy, best practices, and use cases to create targeted advertising without overspending.

đź“… Thursday, Jun 9
đź•‘ 10:30 AM - 10:50 AM CDT
đź§­ Lake Michigan Theater

Google announced the sun-setting of its Universal Analytics, directing attention to GA4. They will discuss in this session what this means for customers and the future of marketing analytics.

đź“… Thursday, Jun 9
đź•‘ 1:30 PM - 1:50 PM CDT
đź§­ Lake Erie Theater

Get an in-depth review of new analytics and querying innovations now available in Marketing Cloud Engagement, plus, some inspiration for how to get started with optimizing all your messaging.

And even more for your marketing...

đź“… Wednesday, Jun 8
đź•‘ 3:30 PM - 3:50 PM CDT
đź§­ Lake Michigan Theater
đź“… Thursday, Jun 9
đź•‘ 9:00 AM - 9:20 AM CDT
đź§­ Lake Michigan Theater

Maximize your CDP AppExchange investment and ROI with connected identity: Recognize customers across online and offline channels, and leverage insights to create rich and personalized experiences.

Speaking of AppExchange, you can also try out cezium’s apps Voucherz (coupon codes app) and Calendarz (events app) to complete your Salesforce Marketing Cloud.

đź“… Thursday, Jun 9
đź•‘ 10:00 AM - 10:20 AM CDT
đź§­ Lake Michigan Theater

Leverage Marketing Cloud Package Manager to create personalized consumer experiences with ease. With this feature, fully configured marketing use cases can be built, bundled, and shared across brands, saving you hundreds of labor hours.

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