31 May
Connections is Salesforce’s digital marketing and commerce event of the year – the go-to conference for Salesforce marketers.
When in Chicago on June 8th & 9th, you have to go to Salesforce Connections. This is the way.
Good thing cezium is going to be there next week, here are our top sessions to attend to optimize your marketing, your data and your Marketing Cloud solution!
Retail & Hospitality sessions
📅 Wednesday, Jun 8
🕑 1:30 PM - 2:10 PM CDT
🧭 Room W183a
Enable personalized experiences with three key steps: Identify existing vs. desired state using a maturity model, establish a data and identity foundation, build incrementally using product thinking.
📅 Wednesday, Jun 8
🕑 3:00 PM - 3:20 PM CDT
🧭 Lake Michigan Theater
Harness the energy of a big event to grow your email subscribers. This session will show you how to build an acquisition campaign around a big moment and how to connect the customer experience.
Retail-specific sessions
📅 Wednesday, Jun 8
🕑 1:00 PM - 1:45 PM CDT
🧭 Keynote Room
The main event for marketers. Learn how to make the wow moments that build trust and loyalty in this close-up on Marketing Cloud’s latest product innovations.
📅 Wednesday, Jun 8
🕑 2:00 PM - 2:40 PM CDT
🧭 Room W183b
Marketers face pressure to deliver the optimal customer experience at every touchpoint. Learn to map engagements that personalize and automate messaging to orchestrate the best experience.
📅 Wednesday, Jun 8
🕑 4:30 PM - 5:10 PM CDT
🧭 Room W183a
Marketers need data and analytics to foster customer relationships and drive growth. Learn how to build a data strategy, optimize results, and maximize spend and ROI with intelligence.
Do more with your data
📅 Wednesday, Jun 8
🕑 11:30 AM - 11:50 AM CDT
🧭 Lake Michigan Theater
First-party data is more important that ever. They will talk ad strategy, best practices, and use cases to create targeted advertising without overspending.
📅 Thursday, Jun 9
🕑 10:30 AM - 10:50 AM CDT
🧭 Lake Michigan Theater
Google announced the sun-setting of its Universal Analytics, directing attention to GA4. They will discuss in this session what this means for customers and the future of marketing analytics.
📅 Thursday, Jun 9
🕑 1:30 PM - 1:50 PM CDT
🧭 Lake Erie Theater
Get an in-depth review of new analytics and querying innovations now available in Marketing Cloud Engagement, plus, some inspiration for how to get started with optimizing all your messaging.
And even more for your marketing...
📅 Wednesday, Jun 8
🕑 3:30 PM - 3:50 PM CDT
🧭 Lake Michigan Theater
📅 Thursday, Jun 9
🕑 9:00 AM - 9:20 AM CDT
🧭 Lake Michigan Theater
Maximize your CDP AppExchange investment and ROI with connected identity: Recognize customers across online and offline channels, and leverage insights to create rich and personalized experiences.
Speaking of AppExchange, you can also try out cezium’s apps Voucherz (coupon codes app) and Calendarz (events app) to complete your Salesforce Marketing Cloud.
📅 Thursday, Jun 9
🕑 10:00 AM - 10:20 AM CDT
🧭 Lake Michigan Theater
Leverage Marketing Cloud Package Manager to create personalized consumer experiences with ease. With this feature, fully configured marketing use cases can be built, bundled, and shared across brands, saving you hundreds of labor hours.
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