Ad Studio is in Run-Off. Here's What Stops, and When.
Advertising Studio renewals closed on 15 August 2026. Every remaining contract now runs to its own term end. And on that date, YOUR ADD ACCOUNTS WILL ALL BE DISCONNECTED. Below: what stops that day, destination by destination, and how Cezium Ads keeps your audiences running inside Marketing Cloud.
What stops on your term-end date?
Nothing changes until the date on your order form. On that date, the following happens, per destination.
How does Cezium Ads compare to Advertising Studio, feature by feature?
Feature by feature — and what each one means once your term ends.
What changes when you switch from Ad Studio to Cezium Ads?
More destinations, flexible audience management, and built-in analytics, all inside SFMC.
Activate Audiences on 7 Platforms From One Interface
Cezium Ads already covers Meta, Google, TikTok, X, Snapchat, Pinterest, LINE, LinkedIn, and Amazon — and every new destination we add is yours automatically, at no extra cost.
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"We were two months from our Ad Studio renewal when we found Cezium Ads. Procurement ran the numbers: renewing meant locking in for four more years on 6 platforms with no TikTok, no analytics, and no roadmap. Switching to Cezium Ads gave us a better product at a lower cost — and we were live before the renewal deadline."
Frequently Asked Questions
Common questions about switching from Advertising Studio to Cezium Ads.
Yes. Cezium Ads is an AppExchange-native platform that does the core job Advertising Studio did — activating SFMC audiences on ad platforms — and extends it. It reads your existing Data Extensions directly, supports more destinations, adds unified cross-platform reporting, and provides true multi-business-unit support. Advertising Studio is in run-off with no renewals since 15 August 2026; Cezium Ads is actively developed with a public roadmap.
Your contract keeps today's feature set until its term end — but the product is frozen: no TikTok or LINE, no new destinations, no multi-BU allocation, and no fix for audiences locked to the Journey that created them. When that term ends there is no renewal, at any price. Most teams who renewed run Cezium Ads in parallel on the destinations Ad Studio never got, and cut over on their own schedule rather than a forced one.
For most teams actively using Advertising Studio, two to four weeks. Cezium Ads reads your existing Data Extensions and Journey audiences directly, so there's no data migration and no rebuilding of segmentation logic. We provide a free Migration Kit and work alongside your team in a shared Slack channel during the switch.
No. Cezium Ads connects to your existing SFMC instance and reads the same Data Extensions and Journey audiences you already use — nothing is rebuilt or moved out of Salesforce. Your journeys keep running as they are; Cezium handles the activation step that previously ran through Advertising Studio.
Cezium Ads activates audiences across nine destinations — Meta, Google, TikTok, X, Snapchat, Pinterest, LINE, LinkedIn, and Amazon — including TikTok, LINE and Amazon, which Advertising Studio never supported. New destinations are added to the platform over time at no extra cost.
Yes. All PII is hashed inside your SFMC instance before anything is sent to an ad platform, and Cezium Ads stores zero customer data outside Salesforce. Connections use OAuth with regularly rotated keys. Your security and procurement teams can validate the data flow in minutes.
Still have questions?
Our team has deep experience with both platforms and can help you evaluate.
Ready to Upgrade From Ad Studio?
Book a demo to see Cezium Ads in action, or download the free migration kit to get started today.
