Why Smart Teams Are Switching From Salesforce Marketing Cloud Advertising Studio to Cezium Ads
Advertising Studio end-of-renewal is August 2026. If you renew before then, you're locked in for up to 5 years on a platform Salesforce has stopped investing in. Here's why Cezium Ads is the way forward.
How does Cezium Ads compare to Advertising Studio, feature by feature?
See where Cezium Ads goes further — and where Advertising Studio falls short.
What changes when you switch from Ad Studio to Cezium Ads?
More destinations, flexible audience management, and built-in analytics — all inside SFMC.
Activate Audiences on 7 Platforms From One Interface
Ad Studio supports 6 platforms with a frozen roadmap. Cezium Ads already covers Meta, Google, TikTok, X, Snapchat, Pinterest, and LINE — and every new destination we add is yours automatically, at no extra cost.
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"We were two months from our Ad Studio renewal when we found Cezium Ads. Procurement ran the numbers: renewing meant locking in for four more years on 6 platforms with no TikTok, no analytics, and no roadmap. Switching to Cezium Ads gave us a better product at a lower cost — and we were live before the renewal deadline."
Frequently Asked Questions
Common questions about switching from Advertising Studio to Cezium Ads.
Yes. Cezium Ads is an AppExchange-native platform that does the core job Advertising Studio did — activating SFMC audiences on ad platforms — and extends it. It reads your existing Data Extensions directly, supports more destinations, adds unified cross-platform reporting, and provides true multi-business-unit support. Advertising Studio is being retired; Cezium Ads is actively developed with a public roadmap.
Salesforce has announced that Advertising Studio will not be renewable after August 15, 2026. Renewing before then keeps the current feature set for your contract term, but no new platforms or capabilities will be added — and you'll still need a replacement when that contract ends. Migrating to Cezium Ads now avoids going through a second transition later.
For most teams actively using Advertising Studio, two to four weeks. Cezium Ads reads your existing Data Extensions and Journey audiences directly, so there's no data migration and no rebuilding of segmentation logic. We provide a free Migration Kit and work alongside your team in a shared Slack channel during the switch.
No. Cezium Ads connects to your existing SFMC instance and reads the same Data Extensions and Journey audiences you already use — nothing is rebuilt or moved out of Salesforce. Your journeys keep running as they are; Cezium handles the activation step that previously ran through Advertising Studio.
Cezium Ads activates audiences across seven destinations — Meta, Google, TikTok, X, Snapchat, Pinterest, and LINE — including TikTok and LINE, which Advertising Studio never supported. New destinations are added to the platform over time at no extra cost.
Yes. All PII is hashed inside your SFMC instance before anything is sent to an ad platform, and Cezium Ads stores zero customer data outside Salesforce. Connections use OAuth with regularly rotated keys. Your security and procurement teams can validate the data flow in minutes.
Still have questions?
Our team has deep experience with both platforms and can help you evaluate.
Ready to Upgrade From Ad Studio?
Book a demo to see Cezium Ads in action, or download the free migration kit to get started today.
