Advertising Studio Alternatives After the Run-Off
Last updated: September 2, 2026
Ad Studio can't be renewed since 15 August 2026. Here's how its two successors Data Cloud Ad Audiences and Cezium Ads compare on destinations, business units, pricing basis and status.
Mexican Standoff
How do Ad Studio, Data Cloud Ad Audiences, and Cezium Ads compare?
Three options, side by side.
Capability
Data Cloud Ad Audiences
Advertising Studio
Cezium Ads
Supported Platforms
5 (Meta, Google, Amazon, Snap & LinkedIn)
6 (Meta, Google, X, Snapchat, Pinterest, LinkedIn)
9 GA (Meta, Google, X, Snapchat, Pinterest, TikTok, LINE, LinkedIn, Amazon)
+ more in beta
+ more in beta
Audience Management
Audience Sync only
Multi-destination
Multi-destination
Data Extension or Journey Audience
Mono-destination
Mono-destination
Multi-source (1 or many data extensions and/or journeys)
Multi-destination
Multi-destination
Business Units Management
One Data Space per Business Unit
Yes
Yes
Product Status
Active — requires a Data Cloud licence and ingestion
In run-off — no renewals since 15 Aug 2026; syncs stop at each customer's term end
Active development, public roadmap
Missing destinations
X, Pinterest, TikTok, LINE
TikTok, LINE, Amazon — and no new ones, ever
—
Pricing basis
Per audience + platform licence + credits
Per audience until term end, then unavailable
Per audience, annual
Dedicated Product Support
Savings anyone?
How much can you save by switching to Cezium Ads?
Compare your costs on Cezium Ads vs Advertising Studio!
PS: the comparison is based on Salesforce List Prices
PS2: According to Salesforce List Prices, Data Cloud Ad Audiences are already much more expensive than Advertising Studio
"We built a spreadsheet comparing Cezium Ads, Data Cloud Ad Audiences, and keeping Ad Studio until end-of-life. When we factored in the Data Cloud licence cost, the 3-to-5-year lock-in on Ad Studio's six platforms, and the certainty of needing a second vendor for TikTok — Cezium Ads was the only option that didn't require compromises."
Lubanzi B.
Marketing Director, Retail Banking
Ready to make the switch
Let us show you how Cezium Ads simplifies your advertising workflow