The January 2021 release announced a new way to analyze your data in Marketing Cloud: Datorama Reports.
For more information on these reports, we asked a few questions to Angélique Huet, Lead Marketing Services at CEZIUM.
Find out the answers below. Enjoy your reading!
The first point to raise is the fact that Datorama consists of three options:
Datorama Reports allow you to generate, visualize and share detailed analysis of the data from your emails, push notifications and your journeys.
To find them on Marketing Cloud, hover over the Analytics Builder tab and click on Datorama Reports in the drop-down menu.
Datorama Reports allow you to analyze your data and get intuitive analysis in pre-built dashboards to view your email and journeys data. You can easily track metrics such as deliverability, open rates and click-through rates. You can also filter, group or sort your data in Pivot Tables.
These reports allow you to make comparisons and highlight trends within your data while organizing and summarizing it in custom reports.
Finally, all the reports you create can be shared with others through Schedule Reports.
The important thing to note is that Discover reports will be withdrawn on April 1, 2022 and replaced by Datorama Reports for Marketing Cloud.
In addition, where Discover was static in its use, Datorama Reports allow you to push the analysis further by highlighting deeper insights.
Datorama Advanced Reports are a premium upgrade of Datorama Reports. They offer additional functionalities (e.g., queries) as well as additional analysis areas.
The upgraded Advanced Reports version is available at an additional cost.
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