# Cezium Ads

> Cezium Ads is the audience activation platform for Salesforce Marketing Cloud (SFMC). It connects SFMC audiences to major ad platforms — replacing Advertising Studio with more destinations, better flexibility, and built-in analytics.

## What Cezium Ads Does

Cezium Ads pushes first-party audiences from SFMC to ad platforms. It reads Data Extensions and Journey audiences directly from your SFMC instance and activates them on Meta, Google, TikTok, X, Snapchat, Pinterest, and LINE. No data leaves SFMC unencrypted — PII is hashed inside Salesforce before being sent to ad platforms. Zero customer data is stored by Cezium.

## Key Capabilities

- Multi-source audiences: Data Extensions and Journeys
- 7 GA ad platform destinations: Meta, Google, TikTok, X, Snapchat, Pinterest, LINE
- LinkedIn in beta
- Journey audience flexibility: any active audience on any platform can be added to or removed from any Journey (Ad Studio locks audiences to the Journey that created them)
- Multi-BU support with audience volume allocation per Business Unit
- Built-in analytics module for cross-channel audience activation performance
- Security: PII hashed inside SFMC, zero customer data stored, OAuth with rotated secret keys
- AppExchange certified managed package

## Coming Soon

- Data Cloud as an audience source
- More ad platform destinations (added free to all plans)
- Collaboration module (GA August 2026): media, CRM, and IT teams co-manage first-party audiences
- AI use-cases

## Pricing

- Starter plan: consumption-based (pay per audience pushed), single BU, all destinations included
- Professional plan: hybrid pricing (pay per audience pushed + fee per additional BU + per seat for collaboration module users), all destinations included
- Every new destination added at no extra cost

## How Cezium Ads Compares

### vs. Advertising Studio (Ad Studio)
Ad Studio supports 6 platforms (Meta, Google, X, LinkedIn, Snapchat, Pinterest) with a frozen roadmap. End-of-renewal is August 2026 — clients who renew before then are locked in for up to 5 years. Cezium Ads offers 7 platforms (with more coming), Journey audience flexibility, multi-BU volume allocation, built-in analytics, and dedicated Slack support.

### vs. Data Cloud Ad Audiences
Data Cloud Ad Audiences requires a Data Cloud license and migration of Data Extensions, automations, and segmentation rules. Cezium Ads works with your existing SFMC setup — no migration, no new infrastructure, lower cost.

## Origin Story

Cezium Ads started at Salesforce Connections 2022 when the founder met TikTok's Head of US Partnerships. There was no public TikTok Ads API and Salesforce had no plans to add TikTok to Ad Studio. Cezium partnered with TikTok and Salesforce to build the first SFMC-native TikTok audience connector, launched on the AppExchange at CNX23. After every demo, clients asked to add more platforms. Cezium expanded to all major ad channels.

## Company

- Founded by Mounir Nejjai, Salesforce Marketing Champion and marketing automation expert since 2008
- Headquarters: France
- Website: https://cezium.store

## Pages

- [Home](https://cezium.store/): Overview of Cezium Ads capabilities
- [Product](https://cezium.store/product): Features, audience management workflow, and platform details
- [Integrations](https://cezium.store/integrations): All supported sources and ad platform destinations
- [Pricing](https://cezium.store/pricing): Starter and Professional plans
- [Compare: Ad Studio](https://cezium.store/compare/ad-studio): Feature-by-feature comparison with Advertising Studio
- [Compare: Data Cloud](https://cezium.store/compare/data-cloud): Comparison with Data Cloud Ad Audiences
- [Migration Kit](https://cezium.store/migration-kit): Free tools to plan your Ad Studio migration
- [About](https://cezium.store/about): Company story and leadership team